Nobody likes getting ghosted. But it seems that ghosting is part and parcel to online dating from start to finish–from the initial interaction, to going on the first date or several dates thereafter, people seem to ghost at random for no apparent reason.
That's why you mustn't take ghosting too personally. If it isn't the right fit, and you get to find out long before becoming too emotionally invested, that's a net positive for you because you can move onto any number of potential matches who will be a good fit.
But yes, ghosting really sucks. And I've shored up enough collective data based on the many trends and patterns I see all over social media and through firsthand personal accounts from people who ask me for my input on why they got ghosted.